Daniel Pryfogle

CX Effect Founder and CEO Andrew Pryfogle explains why organizations are shifting labor dollars to CX technologies in this keynote address delivered March 7, 2022, at CX Lift in Colorado Springs, CO.

How are organizations addressing staffing challenges? They are shifting labor dollars to CX technologies.

Scouting the New World of CX

How might you capitalize on advances in AI to improve customer care and reduce costs in retail and ecommerce? Find out in this webinar recorded on April 18, 2023. Andrew Pryfogle, founder and CEO of CX Effect, interviews Sam Krut, cofounder and chief revenue officer of Flip, a voice automation platform.

How might you capitalize on advances in AI to improve customer care and reduce costs in retail and ecommerce?

AI Unchained: Radical Reinvention of CX in the GPT Era

Is it possible to automate most interactions while still delighting customers? With Linc, yes. The CX automation platform purpose-built for retail, Linc uses conversational AI to deliver virtual assistance that meets shoppers at the moment of need and interest. In this 30-minute webinar recorded March 7, 2023, CX Effect Founder and CEO Andrew Pryfogle interviews Trevor Imani, Linc's head of global sales, who explains how the platform helps enterprise retailers and e-commerce resolve customer issues, increase buying, and build brand loyalty through exceptional experiences.

Is it possible to automate most interactions while still delighting customers? With Linc, a platform purpose-built for retail, the answer is yes. 

Meet Customers Where They Are

You've got to be creative to solve CX challenges when you can't hire your way out. CX Effect Founder and CEO Andrew Pryfogle explains how leaders are shifting labor dollars to new CX solutions in this keynote address at Gear Up, an event hosted by ARG on June 8, 2022, in McLean, Virginia.

You've got to be creative to solve CX challenges when you can't hire your way out. 

Delivering Transformative Customer Experiences in a Tight Labor Market

Vision is not what we make it out to be.
The supposedly Holy Grail of leadership, vision is usually defined as seeing what does not exist. So the visionary possesses a rare, even magical, gift.
But vision is really the capacity to see more of what&rsquo;s already present.
And because it&rsquo;s not magic but a habit, vision can be taught.
How do we see more of what&rsquo;s already here?
We zoom in and we zoom out.
Zooming in: Aakash Kumar and Sahil Mehta see more in what is typically considered one thing: a job. Aakash is founder and CEO and Sahil is vice president of sales for <a href="https://shiftsmart.com/">Shiftsmart</a>, an innovative labor management platform. They break down the job into duties and duration. An eight-hour job, for example, might have four duties, each requiring two hours. Four people could take on that job in four shifts.
That&rsquo;s where Shiftsmart&rsquo;s platform comes in: It matches a global pool of workers who want flexibility with just these sorts of hourly shifts.
This &ldquo;fractionalization of labor&rdquo; can shift power to workers, Aakash says. It can also help companies realize greater productivity and efficiency as well as savings.
So, in this case, disaggregation, or the isolating of component parts, makes a better solution visible.
Can this really be good news for both workers and companies?
You have to zoom in to see it.
Zooming out: A growing number of financial institutions and fintech startups see opportunities in underserved markets.
<a href="https://esusurent.com/">Esusu,</a> for example, gets rent counted in credit scores for people who need to build credit. This benefits renters as well as landlords.
Underserved individuals and communities who are out of the picture in some calculations of opportunity are now seen in a fuller field. This is occurring in financial services, health and wellness, retail, and other sectors.
Using both the lens of social impact and strategic business, leaders see more of the whole. They recognize the state of relationships that help some and hinder others, and they see the possibility of a stronger ecosystem that sustains everyone.
Can a system really benefit everyone?
You have to zoom out to see it.
Daniel Pryfogle integrates the disciplines of leadership and culture formation, organizational development, and marketing. He is the CMO of CX Effect.

How do we see more of what’s already here?

Zooming In and Out

Leaders see the big picture. That means seeing context, including historical forces, plus complexity. It also means seeing wholeness: connection, symbiosis, ecosystems.
How do we cultivate a sense of the whole?&nbsp;
Climb a tree, for starters. That&rsquo;s what Nalini Nadkarni did. What did she discover? Soil on branches. Gardens in the canopy. Life emerging above.
&ldquo;It&rsquo;s so weird because you&rsquo;re sitting up there in the canopy like a hundred feet above the ground and then you&rsquo;re digging your fingers into this soil that could be the soil that&rsquo;s, you know, in your backyard garden, for goodness sake,&rdquo; Nadkarni says in this <a href="https://radiolab.org/episodes/forests-forests">Radiolab interview</a>.
CX Effect cultivates a sense of the whole by using a systems framework in our conversations with leaders. The framework shows the connection between different stages of the customer journey and the opportunity for integration of technologies to make the experience for customers and employees delightful, purposeful, and memorable. The framework also helps leaders make decisions for the benefit of the entire enterprise. Rather than treating issues in isolation, they now see things in relationship, and they act accordingly.
If you want to work on the whole, let's <a href="https://calendly.com/danielpryfogle">schedule a call.</a>
Daniel Pryfogle integrates the disciplines of leadership and culture formation, organizational development, and marketing. He is the CMO of CX Effect.

Vision is about seeing connection, symbiosis, and ecosystems. 